BMW Motorrad is a brand of the BMW Group and this Website is maintained by Bayerische Motoren Werke Aktiengesellschaft (Petuelring 130, 80788 München). 

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Brand specific cookie usage for this website is indicated as follows.

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What is a cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (First-party cookie) or to another website to which it belongs (Third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same terminal device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

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Cookies on this website that do not require consent

Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the website as intended. They are only saved on your computer while you are actually browsing the website or for the  maximun of one session. An example of why strictly necessary cookies are used is so that when you open the vehicle configurator, you receive a version of it which corresponds to the data volume which your current Internet connection can handle. Another example of what these cookies do is facilitate a switch from http to https when you change pages, so that the security of data transmitted is maintained. Furthermore, a cookie of this kind is used to store your decision about the use of cookies on our website. In legal terms your consent is not required for the use of strictly necessary cookies.

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First party cookie

Bw

Function

Delivers multimedia content according to the user's technical requirements.

Cookie Lifetime

Session 

Category

Functionality 

First party cookie

mobile  

Function

This cookie will detect your mobile device to forward you to the appropriate App download page.  

Cookie Lifetime

2 days  

Category

Strictly necessary  

First party cookie

visitorID   

Function

This cookie provides tracking data and helps with personalisation.   

Cookie Lifetime

4 years  

Category

Performance and targeting 

First party cookie

FScomponent  

Function

Filling in forms is facilitated by caching the data a user has already entered into a similar form on the BMW website. This cookie is used for the registra tion form for MyBMW and for contact requests (e.g. brochure and test drive requests).  

Cookie Lifetime

Session 

Category

Functionality 

First party cookie

SMSESSION   

Function

This session cookie tags the user with an ID while he/she is using the site so the web servers can respond to his/her actions (e.g. by delivering person alised information). 

Cookie Lifetime

Session 

Category

Strictly necessary  

First party cookie

LOGGEDIN 

Function

This session cookie is used when logging into MyBMW, so that he/she remains logged in while accessing different pages of the BMW website.  

Cookie Lifetime

Session 

Category

Strictly necessary 

First party cookie

JSESSIONID 

Function

This session cookie indicates that you are actively using the site. This indi cates, at any given time, how many users are visiting the site. This cookie is deleted when you close your browser.  

Cookie Lifetime

Session 

Category

Strictly necessary  

First party cookie

CookieDisclaimer  

Function

This cookie is used to record if a user has accepted the use of the different types of cookies on the BMW website. The cookie is a permanent one, it will be deleted for cookie changes.  

Cookie Lifetime

Permanent 

Category

Strictly necessary  

First party cookie

usy46gabsosd  

Function

These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).  

Cookie Lifetime

Session 

Category

Performance  

First party cookie

bmwcsaDBID bmwcsauvt  

Function

These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).  

Cookie Lifetime

5 years  

Category

Performance  

First party cookie

evo5_popin_instance  

Function

(IgnONE) Prevents an interaction from reoccurring for visitors not accepting 3rd party cookies.  

Cookie Lifetime

6 months  

Category

Marketing cookies  

Cookies on this website that require consent

Cookies which, in strictly legal terms, are not absolutely essential in order to use this website as intended, do nevertheless fulfil important functions. Without these cookies, features that enable our website to be used easily, such as pre-completed forms, will no longer be available. Settings you make, such as language choices, will no longer be saved, so you will be asked about them anew every time you change pages.

BMW has integrated content belonging to third parties on this website. An example of this is the incorporation of video content in the site. These third-party providers can in theory place cookies while you visit the BMW website, and in doing so can obtain information about the fact that you have visited a BMW website. Please visit the websites belonging to those third-party providers if you need more information about how they use cookies.


If you have decided not to provide your consent to the use of cookies that require it, or if you have revoked that consent, then you will only be provided with website features whose use does not require such cookies. Moreover, areas of the website that incorporate content from third parties, and which therefore could potentially place third-party cookies, will not be available to you, so that third-party cookies can not be placed. You will be informed accordingly. If this happens and you do decide that you want to use that website content, then you will be able to, provided you give your consent to the use of cookies, including the use of potentially set third-party cookies. To do that, please activate the feature on our website that is provided for that purpose.

If you do not want to accept cookies at all, then you can also configure that in your browser.

Cookies that are enabled on our websites by our 3rd party supplier IgnitionOne can be found here as well as information about privacy policy from IgnitionOne and how to especially disable services from IgnitionOne: https://www.global.bmw-motorrad.com/en/global_cookies_ignitionone.html

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Third party cookie

st_input

Function

System Webanalytics, Speedtrap Tracking and Clustermanagement - keeps users on the same active load balancer (ALB) during the session.  

Cookie Lifetime

5 years  

Category

Performance  

Third party cookie

Google+ Plugin  

Function

Transmission of data for "Google+" plugin.  

Cookie Lifetime

Session 

Category

Targeting/Advertising  

Third party cookie

Facebook Plugin  

Function

Transmission of data for "Like" plugin.  

Cookie Lifetime

Session  

Category

Targeting/Advertising  

Third party cookie

WT_FPC  

Function

These third party cookies are used to perform WebTrends tracking services.  

Cookie Lifetime

Session  

Category

Targeting/Advertising  

Third party cookie

u

Description

(IgnONE) Stores the user unique GUIDE   

Expiry

13 months  

Category

Marketing cookies 

Third party cookie

evo5  

Description

(IgnONE) Display user profile/interest  

Expiry

6 months  

Category

Marketing cookies  

Third party cookie

dct_oba  

Description

(IgnONE) Display user profiles/interests on product level for Dynamic Creative.  

Expiry

6 months  

Category

Marketing cookies  

Third party cookie

EVO5_OPT  

Description

(IgnONE) Cookie that is dropped when the user opts out of either Netmining or IgnitionOne Display/DSP.  

Expiry

6 months  

Category

Marketing cookies  

Third party cookie

dsp_id  

Description

(IgnONE) Cross platform User ID Link  

Expiry

6 months  

Category

Marketing cookies  

Third party cookie

evo5_display  

Description

(IgnONE) Holds the number of impressions per campaign and is displayed in the Live Marketer exposure path.   

Expiry

6 months  

Category

Marketing cookies  

Third party cookie

evo5_BMWMC  

Description

(IgnONE) Client specific onsite cookies for each visited client.  

Expiry

6 months  

Category

Marketing cookies  

Third party cookie

evo5_BMWMC_popin  

Description

(IgnONE) Client specific onsite cookies for each triggered interaction.  

Expiry

6 months  

Category

Marketing cookies  

Categories of cookies

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance
cookies, functional cookies and marketing cookies.

Strictly necessary cookies

are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

Performance cookies

gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website and with it the user experience.

Functional cookies

enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Marketing cookies

are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

Cookies that are not subject to approval on this website

Essential cookies, also known as "strictly necessary" cookies, guarantee functions without which you cannot use this website as intended. These cookies are exclusively used by BMW and are therefore so-called “first party cookies”. They are only stored on your computer during the current browser session. For example, when you call up the vehicle configurator, strictly necessary cookies ensure that you see a version whose bandwidth-based data volume corresponds to the bandwidth of your internet connection. In addition, such cookies ensure a smooth switch from http to https, for example, guaranteeing compliance with elevated security requirements for data transfer. Last but not least, a cookie like this is also used to save your decision in relation to cookies on our website. Your approval is not absolutely necessary in order to use strictly necessary cookies. Strictly necessary cookies cannot be deactivated using a function on this page. In general it is possible to deactivate cookies in your browser at any time.

Cookies that are subject to approval on this website

Cookies that are not absolutely necessary in the strict legal sense fulfil important tasks. Without these cookies, functions that allow you to surf with comfort on our website, such as pre-completed forms, will no longer be available. The settings you make, such as language selection, cannot be saved and therefore have to be checked on every page. In addition, we no longer have the option of making you individually customised offers. These cookies are used by BMW and are known as first party cookies, but can also be used by third party providers.

Managing and deleting cookies

If you want to block or delete cookies, you can make these changes in the browser settings. To enable you to manage cookies, most browsers allow you to accept or reject all cookies or only to accept certain types of cookies. You can also decide that you want to be asked every time a website wishes to save a cookie. The procedures for managing and deleting cookies differ from browser-to-browser. To find out how to do this in a particular browser, you can use the integrated Help function in the browser or, alternatively, call http://www.aboutcookies.org. This contains a step-by-step explanation of how to manage and delete cookies in the most common browsers.

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Further information on cookies used by BMW AG can be found under www.bmw.com.

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