Cookies.
BMW Motorrad is a brand of the BMW Group and this Website is maintained by Bayerische Motoren Werke Aktiengesellschaft (Petuelring 130, 80788 München).
Brand specific cookie usage for this website is indicated as follows.
What is a cookie?
A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (First-party cookie) or to another website to which it belongs (Third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same terminal device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.
Using First-party cookies
Like most websites you visit, BMW uses cookies in order to improve the user experience by enabling our website to remember you either for the duration of your visit or for repeated visits. Cookies are either set by our website (First-party cookies) or they may be set by other websites that run content on our website (Third-party cookies). The following table provides examples of BMW First-party cookies used on this website:
Bw
Delivers multimedia content according to the user's technical requirements.
Session
Functionality
mobile
This cookie will detect your mobile device to forward you to the appropriate App download page.
2 days
Strictly necessary
visitorID
This cookie provides tracking data and helps with personalisation.
4 years
Performance and targeting
FScomponent
Filling in forms is facilitated by caching the data a user has already entered into a similar form on the BMW website. This cookie is used for the registra tion form for MyBMW and for contact requests (e.g. brochure and test drive requests).
Session
Functionality
SMSESSION
This session cookie tags the user with an ID while he/she is using the site so the web servers can respond to his/her actions (e.g. by delivering person alised information).
Session
Strictly necessary
LOGGEDIN
This session cookie is used when logging into MyBMW, so that he/she remains logged in while accessing different pages of the BMW website.
Session
Strictly necessary
JSESSIONID
This session cookie indicates that you are actively using the site. This indi cates, at any given time, how many users are visiting the site. This cookie is deleted when you close your browser.
Session
Strictly necessary
CookieDisclaimer
This cookie is used to record if a user has accepted the use of the different types of cookies on the BMW website. The cookie is a permanent one, it will be deleted for cookie changes.
Permanent
Strictly necessary
usy46gabsosd
These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).
Session
Performance
bmwcsaDBID bmwcsauvt
These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).
5 years
Performance
evo5_popin_instance
(IgnONE) Prevents an interaction from reoccurring for visitors not accepting 3rd party cookies.
6 months
Marketing cookies
Using Third-party cookies on this website
BMW has integrated content belonging to third parties on this website. An example of this is the incorporation of Facebook services and YouTube videos. These Third-party providers can in theory place cookies while you visit the BMW website, and in doing so can obtain information about the fact that you have visited a BMW website. Please visit the websites belonging to those Third-party providers if you need more information about how they use cookies. If you do not want to authorize cookies, then you can always disable them in your browser. Services Privacy Policy for third party cookies from IgnitionOne (IgnONE) can be found under www.ignitionone.com/services-privacy-policy.
st_input
System Webanalytics, Speedtrap Tracking and Clustermanagement - keeps users on the same active load balancer (ALB) during the session.
5 years
Performance
Google+ Plugin
Transmission of data for "Google+" plugin.
Session
Targeting/Advertising
Facebook Plugin
Transmission of data for "Like" plugin.
Session
Targeting/Advertising
WT_FPC
These third party cookies are used to perform WebTrends tracking services.
Session
Targeting/Advertising
u
(IgnONE) Stores the user unique GUIDE
13 months
Marketing cookies
evo5
(IgnONE) Display user profile/interest
6 months
Marketing cookies
dct_oba
(IgnONE) Display user profiles/interests on product level for Dynamic Creative.
6 months
Marketing cookies
EVO5_OPT
(IgnONE) Cookie that is dropped when the user opts out of either Netmining or IgnitionOne Display/DSP.
6 months
Marketing cookies
dsp_id
(IgnONE) Cross platform User ID Link
6 months
Marketing cookies
evo5_display
(IgnONE) Holds the number of impressions per campaign and is displayed in the Live Marketer exposure path.
6 months
Marketing cookies
evo5_BMWMC
(IgnONE) Client specific onsite cookies for each visited client.
6 months
Marketing cookies
evo5_BMWMC_popin
(IgnONE) Client specific onsite cookies for each triggered interaction.
6 months
Marketing cookies
Categories of cookies
Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance
cookies, functional cookies and marketing cookies.
Strictly necessary cookies
are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.
Performance cookies
gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website and with it the user experience.
Functional cookies
enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.
Marketing cookies
are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.
Cookies that are not subject to approval on this website
Essential cookies, also known as "strictly necessary" cookies, guarantee functions without which you cannot use this website as intended. These cookies are exclusively used by BMW and are therefore so-called “first party cookies”. They are only stored on your computer during the current browser session. For example, when you call up the vehicle configurator, strictly necessary cookies ensure that you see a version whose bandwidth-based data volume corresponds to the bandwidth of your internet connection. In addition, such cookies ensure a smooth switch from http to https, for example, guaranteeing compliance with elevated security requirements for data transfer. Last but not least, a cookie like this is also used to save your decision in relation to cookies on our website. Your approval is not absolutely necessary in order to use strictly necessary cookies. Strictly necessary cookies cannot be deactivated using a function on this page. In general it is possible to deactivate cookies in your browser at any time.
Cookies that are subject to approval on this website
Cookies that are not absolutely necessary in the strict legal sense fulfil important tasks. Without these cookies, functions that allow you to surf with comfort on our website, such as pre-completed forms, will no longer be available. The settings you make, such as language selection, cannot be saved and therefore have to be checked on every page. In addition, we no longer have the option of making you individually customised offers. These cookies are used by BMW and are known as first party cookies, but can also be used by third party providers.
Managing and deleting cookies
If you want to block or delete cookies, you can make these changes in the browser settings. To enable you to manage cookies, most browsers allow you to accept or reject all cookies or only to accept certain types of cookies. You can also decide that you want to be asked every time a website wishes to save a cookie. The procedures for managing and deleting cookies differ from browser-to-browser. To find out how to do this in a particular browser, you can use the integrated Help function in the browser or, alternatively, call http://www.aboutcookies.org. This contains a step-by-step explanation of how to manage and delete cookies in the most common browsers.
Further information on cookies used by BMW AG can be found under www.bmw.com.
