BMW Motorrad is a brand of the BMW Group and this Website is maintained by Bayerische Motoren Werke Aktiengesellschaft (Petuelring 130, 80788 München). 

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Using Third-party cookies on this website

This website uses cookies served by Adform A/S, a company that provides digital advertising services to us. By setting cookies, Adform can recognise your computer both when it visits our website in and also when it visits certain other websites.  Adform can collect information about your device and browsing behaviour through the cookie which includes the following information:

  • IP address – this will be anonymized before and further use so that no one can identify you directly;
  • The cookie identifier which is a random string stored on your device;
  • Information about your operating system and other technical information (screen resolution, language settings, country settings, device ID and device type and the type of browser used when you visit a website); and
  • The date, time and region of your visit of a website, the domain you visit and URLs you previously visited.

The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details. These cookies (https://site.adform.com/privacy-center/adform-cookies/) and the information obtained through them are used to make advertising messages more relevant to you, which breaks down into the following functions:

  • Preventing the same ad from continuously reappearing
  • Measuring and reporting about the effectiveness of advertisements
  • Determining what price and whether to bid for a particular piece of advertising opportunity
  • Selecting advertisements and content that are based on your interests and ensuring the integrity
  • Security of the services Adform provides to its customers, including analysing whether a visit on a website is made by a robot or software.

If you want to learn more about the use of cookies by and the privacy practices of Adform, please visit https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/. You can opt-out from Adform cookies at any time by following the instructions on [insert link to right to be https://site.adform.com/privacy-center/platform-privacy/right-to-be-forgotten/or if you decline Adform cookies via your browser´s settings.

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Categories of cookies

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.

Strictly necessary cookies

are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

Performance cookies

gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website and with it the user experience.

Functional cookies

enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Marketing cookies

are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

Cookies that are not subject to approval on this website

Essential cookies, also known as "strictly necessary" cookies, guarantee functions without which you cannot use this website as intended. These cookies are exclusively used by BMW and are therefore so-called “first party cookies”. They are only stored on your computer during the current browser session. For example, when you call up the vehicle configurator, strictly necessary cookies ensure that you see a version whose bandwidth-based data volume corresponds to the bandwidth of your internet connection. In addition, such cookies ensure a smooth switch from http to https, for example, guaranteeing compliance with elevated security requirements for data transfer. Last but not least, a cookie like this is also used to save your decision in relation to cookies on our website. Your approval is not absolutely necessary in order to use strictly necessary cookies. Strictly necessary cookies cannot be deactivated using a function on this page. In general it is possible to deactivate cookies in your browser at any time.

Cookies that are subject to approval on this website

Cookies that are not absolutely necessary in the strict legal sense fulfil important tasks. Without these cookies, functions that allow you to surf with comfort on our website, such as pre-completed forms, will no longer be available. The settings you make, such as language selection, cannot be saved and therefore have to be checked on every page. In addition, we no longer have the option of making you individually customised offers. These cookies are used by BMW and are known as first party cookies, but can also be used by third party providers.

Managing and deleting cookies

If you want to block or delete cookies, you can make these changes in the browser settings. To enable you to manage cookies, most browsers allow you to accept or reject all cookies or only to accept certain types of cookies. You can also decide that you want to be asked every time a website wishes to save a cookie. The procedures for managing and deleting cookies differ from browser-to-browser. To find out how to do this in a particular browser, you can use the integrated Help function in the browser or, alternatively, call http://www.aboutcookies.org. This contains a step-by-step explanation of how to manage and delete cookies in the most common browsers.

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Further information on cookies used by BMW AG can be found under www.bmw.com.

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