BMW Motorrad is a brand of the BMW Group and this Website is maintained by Bayerische Motoren Werke Aktiengesellschaft (Petuelring 130, 80788 München). 

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Using Third-party cookies on this website

Our websites use cookies served by Adform A/S, a company that provides digital advertising services to us. By setting cookies, Adform can recognise your computer both when it visits our website in and also when it visits certain other websites.  Adform can collect information about your device and browsing behaviour through the cookie which includes the following information:

  • IP address – this will be anonymized before and further use so that no one can identify you directly;
  • The cookie identifier which is a random string stored on your device;
  • Information about your operating system and other technical information (screen resolution, language settings, country settings, device ID and device type and the type of browser used when you visit a website); and
  • The date, time and region of your visit of a website, the domain you visit and URLs you previously visited.

The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details. These cookies ( and the information obtained through them are used to make advertising messages more relevant to you, which breaks down into the following functions:

  • Preventing the same ad from continuously reappearing
  • Measuring and reporting about the effectiveness of advertisements
  • Determining what price and whether to bid for a particular piece of advertising opportunity
  • Selecting advertisements and content that are based on your interests and ensuring the integrity
  • Security of the services Adform provides to its customers, including analysing whether a visit on a website is made by a robot or software.

If you want to learn more about the use of cookies by and the privacy practices of Adform, please visit You can opt-out from Adform cookies at any time by following the instructions on [insert link to right to be if you decline Adform cookies via your browser´s settings.

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